The operators are reacting to the credit crunch by releasing more affordable deals as well as lower commitment terms for their deals. A growing offer is rolling one month mobile broadband deals. It has been stated that the growth area for new customers of the service will be those who opt for shorter one month commitments. These services offer an affordable method for managing expenses on a month by month basis without the need to be tied in for a long period without knowing what will happen in the future.

It has been suggested that as much as one fifth of all new UK mobile broadband customers will be signing up for the one month deals. Many people are uncertain of their short term situation which is why the short term commitments will prove to be so popular. All of the operators should be aware of this when developing new plans for their customers.

An insider has stated that the light and pay as you go mobile broadband options are a hugely popular option for UK consumers. 2008 was the year that saw the portable Internet service go mainsteam and 2009 is set to be the year that the shorter commitments help to continue its growth.

This offers a real challenge for the fixed line operators. O2 are one of the only operators that are currently offering this short term deal but many of the other operators are expected to add these deals to their services.